About the project
Dentsu Safekey is a strategic product partnership between MiQ and Dentsu as part of the Global Partnership. It is a UI that will democratise access to Ads Data Hub and other clean rooms, meaning that a planner or seller can run complex analyses quickly and simply using this tool. The benefits are threefold.
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It will safeguard Dentsu's business against the changes happening in the industry right now - everything is moving away from cookies and data transfer towards cookieless and clean rooms. Safekey will get Dentsu ready for this
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It will reduce dependency on data science and analyst teams and free up resources.
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It will create a strategic partnership between MiQ and Dentsu by powering such an integral part of their tech and analytics.
Information architecture
A diagram showing the breakdown of each point of interaction on each screen of the UI
Low fidelity wireframes
Low or Mid fidelity wireframe to illustrate what Dentsu are looking for.
High fidelity wireframes
A series of visual designs and a design prototype. This prototype will create an experience that feels real
